The Dummy Supps story
Friends first.Dummies
together.
Before there was a logo, a supplement, or a business plan, there were three kids trying to figure out what to do next.
Where it started
Growing up.
Side by side.
We were three years old when we became friends. Jake’s mom looked after Johnny and Isaac through middle school, so growing up meant spending nearly every day together—playing outside, playing sports, and coming up with something new to keep ourselves entertained.
That friendship became the foundation for everything that followed.
Finding our direction
A character.
An idea.
A lot to learn.
As we grew up, fitness became a bigger part of our lives. Isaac started drawing the Muscle Dummy character you know today. We liked that it was fun and a little unexpected. We wanted people to feel welcome, wherever they were starting from.
Our reason for getting into supplements was personal: we wanted products and flavors we were excited to use ourselves. As we learned more about the supplement industry, we quickly realized we needed to learn as much as we could, and a build a supplement line that people could trust was done the right way.
We started by buying and reselling other people’s products, finding customers through social media, and learning how to run a business as we went. Those early days were messy. We had a lot to learn about sourcing, shipping, and the questions we needed to ask.
That experience shaped why quality, transparency, and testing matter so much to us today. We saw how easy it could be to bring a product to market—and how much more care it takes to build something you feel proud to stand behind.
BUILDING A LEGACY
Taking the time
to get better.
In 2026, we set ourselves two big goals: improve our product line and build the systems to take better care of customers as we grow.
It has meant supplier conversations, revisions, research, trials, rounds of testing, and a whole lot of learning. Progress has sometimes been slow. But we’re willing to put in that work because we want to earn the trust people place in us.
Along the way, the messages from customers have kept us going. People tell us they love the artwork, the brand, and being part of what we’re building. They notice when we take the time to help. That personal connection matters to us.
WELCOME TO OUR COMMUNITY
There’s room
for you here.
We want to help you achieve your best self, and make your health improvement journey enjoyable and sustainable. That means useful education alongside our products, and real people who care when you reach out.
We’re still learning. We haven’t gotten everything right. But the intention is the same: make products we want to use, keep improving, and take care of the people who choose us.
We’ve been friends since we were kids. Now we get to build something together and we welcome you into it.
