At Muscle Dummies, we believe fitness should be simple, effective, and accessible to everyone. We’re a team of lifelong friends and fitness enthusiasts who have been training together for over a decade.

Along the way, we’ve made mistakes, tested countless strategies, and learned what truly works—and now, we’re here to share that knowledge with you.

Our mission is to help you streamline your fitness journey through education, supplementation, and lifestyle guidance. Whether you're looking to build muscle, lose fat, or improve overall health, we provide science-backed supplements and practical advice to help you reach your goals faster and smarter.

Our Core Values

Excellence

We are committed to delivering industry-leading quality across our products, programs, and digital experiences. From formulation to functionality, we uphold the highest standards in everything we do.

Transparency

We believe our customers deserve to know exactly what they’re putting in their bodies. That’s why our formulas, sourcing, and practices are fully transparent and free from compromise.

Community

We’re more than a brand — we’re a movement. Built around shared goals and mutual support, our community empowers individuals to grow stronger together, both physically and mentally.

Chief Executive Officer

Isaac Hadac

Isaac Hadac is a co-founder of Muscle Dummies, the umbrella brand behind 5 Star Football—one of the most impactful training and recruiting platforms in high school football. A former Division 1 football player turned elite coach, Isaac has helped guide athletes from overlooked prospects to D1 signees, and even to the NFL. In just one year, his system helped high school football players earn over $50 million in Division 1 scholarships.

His training programs—curated with position-specific experts—have landed in the hands of thousands of high school football players, giving them the tools to develop at a high level and become dominant on the field. From QBs to DBs, linemen to wideouts, each program is built to maximize development, exposure, and long-term success.

Isaac is also a major presence on social media under @coach_hadac or @coach_isaac, where he’s grown a following of nearly one million across all platforms by posting real, effective, and purpose-driven content for athletes and their families.

A devout follower of Jesus Christ, Isaac’s mission goes far beyond football. He’s committed to raising up young men who are not only elite athletes, but strong leaders—accountable to their dreams, their faith, and their responsibility to lead in today’s world.

Instagram - coach_hadac

TikTok - coach_isaac

President

Dr. Johnny Hadac

Dr. Hadac, a co-founder of Muscle Dummies, is a Family and Lifestyle Medicine resident physician in Florida and a Doctor of Osteopathic Medicine with a passion for preventative and holistic health. As a certified nutritionist through the National Academy of Sports Medicine and a certified culinary medicine specialist, Johnny combines his medical training with his deep knowledge of nutrition, movement, and supplementation to help others live healthier lives. He currently serves as the Head of Health at Muscle Dummies, where he leads product development with a focus on real, research-backed outcomes for gut health, metabolic function, and long-term wellness.

Dr. Hadac is also the author of the Total Weight Loss Cookbook, an Amazon best-seller featuring over 350 high-protein, macro-friendly recipes designed to support fat loss, blood sugar control, and sustainable lifestyle change. His evidence-based, approachable teaching style has empowered thousands to take control of their health through the Total Weight Loss community. At Dummy Supps, Johnny ensures that every product is built with integrity, backed by science, and created to make health simple and effective for everyone.

Instagram - drjohnnyhadac

TikTok - johnnyhadac

Chief Operating Officer

Jake Cook

Jake Cook is a co-founder of Muscle Dummies, a pilot by profession, and a lifelong health enthusiast. His passion for aviation has taught me the importance of precision, discipline, and consistency—values that he brings into every aspect of health and wellness.

As someone who has always been committed to staying active, fueling his body right, and pushing his limits, he wanted to help build a brand that empowers others to do the same. Muscle Dummies is more than just supplements—it’s a community-driven movement to educate, inspire, and elevate others on their fitness journey.

Whether he's in the sky or in the gym, Jake believes in doing things the right way—with purpose, integrity, and a little bit of fun along the way.

Chief Technology Officer

Brien Pacholec

Brien is a full-stack software engineer responsible for turning the team's vision into reality through clean, scalable solutions. From the early days of Muscle Dummies, he led the launch of the Muscle Dummies NFT on the blockchain and integrated its utility into the company’s website—granting verified NFT holders access to exclusive workout programs and nutritional guides.

As the company has grown and expanded into multiple subsidiaries, Brien’s role has evolved to include web design, backend infrastructure, third-party integrations, and more. He holds a bachelor's degree in Computer Science from Ithaca College and an M.B.A. from Daemen College.

Based in Salt Lake City, Utah, Brien lives with his wife and daughter. Outside of work, he enjoys lifting weights, hiking the local national parks, and skiing Utah’s world-renowned slopes.

Instagram - brienpacholec